What is Google Adsense for Search?
Google Adsense for Search is different than Adsense for Content but it is just as important to your earning power with the Google Adsense program.
Just like Adsense for Content places targeted ads on your content pages, Adsense for Search places targeted ads on the results page of the search set in motion on your page.
You can use the standard Google search box on your site and the user can then search the web or even your site. When you feel more comfortable, you can change the look of the Google search box, essentially customizing it by changing the colors and using your logo.
The best thing about Google Adsense for Search is that you can track what your visitors are searching for. That is, if the search has two or more hits. Unique queries will not be tracked. But you can see the top 25 searches performed from your website by clicking on the Advance Report from the Reports tab and specifying a date range.
Understanding the Google Adsense Report
When you log into your Google Adsense account, you are automatically taken to the page where you can view all your Adsense activity. On the Reports tab, you’ll see “Today’s Earnings.” This is the approximate amount you have earned today in your Google Adsense account. Earnings are not final at this point and could be adjusted for invalid clicks or fees.
It’s interesting to look at the breakdown. As you can see, Adsense for Content, which refers to the targeted ads appearing on the pages in which you have written content, is listed first. Here you will see the number of page impressions listed in the first column. While a page impression is generally the same as a page view, that is not always the case. For a more detailed definition of a page impression, see Google Adsense support, click on Your Adsense Account and then click on Your Adsense Report.
Next, you’ll notice the number of clicks. This refers to the number of times “your ads” were clicked on.
Page click through rate or CTR is in the next column shown as a percentage. It represents the percentage of the time an ad was clicked on after viewing your page.
Page eCPM which stands for effective cost per thousand impressions. It is calculated by dividing total earnings by the number of page impressions in thousands.
Don’t be intimidated by these statistics. The bottom line, your earnings, is what really counts. As you become more familiar with Google Adsense, statistics will become like second nature.
Just like Adsense for Content places targeted ads on your content pages, Adsense for Search places targeted ads on the results page of the search set in motion on your page.
You can use the standard Google search box on your site and the user can then search the web or even your site. When you feel more comfortable, you can change the look of the Google search box, essentially customizing it by changing the colors and using your logo.
The best thing about Google Adsense for Search is that you can track what your visitors are searching for. That is, if the search has two or more hits. Unique queries will not be tracked. But you can see the top 25 searches performed from your website by clicking on the Advance Report from the Reports tab and specifying a date range.
Understanding the Google Adsense Report
When you log into your Google Adsense account, you are automatically taken to the page where you can view all your Adsense activity. On the Reports tab, you’ll see “Today’s Earnings.” This is the approximate amount you have earned today in your Google Adsense account. Earnings are not final at this point and could be adjusted for invalid clicks or fees.
It’s interesting to look at the breakdown. As you can see, Adsense for Content, which refers to the targeted ads appearing on the pages in which you have written content, is listed first. Here you will see the number of page impressions listed in the first column. While a page impression is generally the same as a page view, that is not always the case. For a more detailed definition of a page impression, see Google Adsense support, click on Your Adsense Account and then click on Your Adsense Report.
Next, you’ll notice the number of clicks. This refers to the number of times “your ads” were clicked on.
Page click through rate or CTR is in the next column shown as a percentage. It represents the percentage of the time an ad was clicked on after viewing your page.
Page eCPM which stands for effective cost per thousand impressions. It is calculated by dividing total earnings by the number of page impressions in thousands.
Don’t be intimidated by these statistics. The bottom line, your earnings, is what really counts. As you become more familiar with Google Adsense, statistics will become like second nature.
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