Monday, August 07, 2006

Google Adsense Rules of the Road

Advertisers pay Google when someone clicks on their ads which are placed on pages that contain text. For example, if you write content about lawn mowers, you will likely see ads from lawn mower manufacturers and/or retailers on that page. When someone clicks on those ads, the advertiser pays Google and Google pays you. Of course, the advertiser is hoping the person that clicked on the add will actually purchase the lawn mower or whatever they’re offering.

In fact, Google is very strict about the integrity of this process. You are forbidden to click on your own ads. If you do, your Adsense account will be terminated and you might never get it back. You are also prohibited from asking others to click on “your ads”. It makes sense. Why would advertisers want to pay just so your friends and family could click on your ads when no one is really interested in purchasing the lawn mower or subject of the ad.

The good news is that it’s not necessary to “cheat.” Google Adsense is so easy you’ll make more money just going by the rules. Have or write interesting content that will turn up in search engines and you have “targeted” the right people to read those ads. Just think, somebody in Indiana buys a lawn mower and you get a commission!

More than anything, an invalid click is a big no-no and it will get your account terminated faster than anything else. Having said that, an invalid click is when a publisher clicks on their own ads to add to their earning potential . It’s also when a publisher asks others to click on their ads just to raise their revenue. It also raises the advertiser’s costs and Google won’t tolerate this. Google Adsense has state of the art technology and they know what’s going on.

Invalid clicks also happen when someone uses robots to click on ads or automated software. It is any deceptive practice used to click on ads.

Invalid clicks are also unnecessary as there are plenty of money-making opportunities with valid clicks. With an optimized website, useful content, and attractive ads, there’s no reason for anybody to even entertain the idea of using invalid clicks.

Google Adsense Program Policies make no allowances for deceptive practices. The most important thing a publisher can do to ensure the integrity of their site is to be aware of what is happening on your site.

Google has made it abundantly clear not to click on your own ads or ask others to do so. But what about practices a publisher may not purposely carry out?

Make sure that ads associated with Google never appear in an unrequested pop-up. Don’t be talked into purchasing traffic for your site that may contain adware.

Respect the Google trademarks. Don’t use any Google trademarks or logos without their consent.

Don’t change the Adsense code. If you’re a pro at html, don’t assume you can add your own code. If you’re new to html, simply copy and paste the offered code. Don’t mess with it.

Provide a good environment for advertisers and a positive user experience. Don’t try to be deceptive in any way. Google’s rules may sound strict, but believe me, protecting the integrity of the Google Adsense Program is in your best interest as well as Google’s. After all, a positive, honest Google Adsense program means more money for all of us.
bookmark this item » blink it  tag on del.icio.us  digg this  furl it  reddit this  search technorati  Save to YahooMyWeb
 

 
Web adsense.c-double.com